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Mr. Petrov Joins International Panel on Demand-Side Challenges advocating for Human Centered AI Energy Markets

SEOUL, SOUTH KOREA — November 2025 — EnDimensions LLC CEO Valentin Petrov joined global energy leaders at APEX 2025, the premier international conference of power exchanges, to address demand-side challenges and opportunities shaping modern electricity markets.


In his opening remarks, Petrov highlighted the complexity crisis facing energy markets today and EnDimensions' approach to addressing it through intelligent augmentation of human expertise.

 

“Operators manage thousands of participants, process millions of transactions, and navigate dozens of regulatory frameworks. The volume is overwhelming, but the human cost is even greater. Our approach is to augment human intelligence with AI, not replace it.”

He emphasized EnDimensions’ vision of human-centered AI, designed to enhance operator expertise while ensuring resilience and transparency in market operations.


Key Themes of his presentation:

  • Integration of large-scale loads such as data centers

  • Incentive structures for demand-side flexibility

  • Economics of technology investments versus traditional grid infrastructure

  • Regulatory modernization across global markets


Petrov outlined three interconnected challenges facing operators:

  1. Operational complexity from exploding data and participants

  2. Strategic uncertainty as markets evolve faster than organizations can adapt

  3. Talent crisis as experienced professionals retire and new entrants face overwhelming system demands


Building Flexibility Through Simplicity:

On flexibility programs, Petrov stressed three pillars for success: simplicity, transparency, and gradual scaling.


“The biggest barrier to flexibility isn’t technology — it’s complexity. Simple rules, clear calculations, and transparent results drive the most successful implementations.”

Vision for 2050.


Looking ahead, Petrov shared a transformative vision of energy markets by 2050:

“The traditional concept of ‘demand side’ will disappear. Every participant will consume, produce, store, and trade energy. The grid becomes a platform, not just a delivery mechanism. This future doesn’t just happen — we build it together.”

For more information about EnDimensions' AI-powered energy solutions, visit www.endimensions.com.

Founding CEO Jeff Chapman Moves to Strategic Advisory Role

EnDimensions LLC has named Valentin Petrov as Chief Executive Officer, marking a strategic leadership transition as the company deepens its focus on AI-powered energy solutions. Founding CEO Jeff Chapman will continue to support the company as Strategic Advisor and Emeritus, ensuring continuity and leveraging his decades of industry experience.

Mr. Petrov, formerly Principal and Senior Systems Architect, has led major implementations for CAISO, PJM, ERCOT, MISO, and SPP. His technical leadership has shaped EnDimensions’ EnSuite platform, which delivers advanced settlement, trading, and analytics capabilities to utilities and market participants.

“Valentin’s expertise in AI and energy market systems positions EnDimensions for its next phase of innovation,” said Chapman. “I’m proud to support his leadership as we expand our impact across global markets.”

As CEO, Mr. Petrov will focus on accelerating AI integration, expanding into international markets, and advancing automated trading and settlement technologies.

This transition reflects EnDimensions’ evolution into a technology-first energy solutions provider—driving smarter, more efficient grid operations worldwide.

For media inquiries, please contact info@endimensions.com


Emerging as the winner of a competitive bidding process to provide a next-generation financial settlements system for the Northern Territory Energy Market (NTEM), EnDimensions recently launched a project with Power and Water Corporation (PWC) of Darwin to provide and configure the EnSuite© Financial Solution, a cutting-edge software solution to manage meter data, financial settlements and reporting requirements as the Northern Territory energy market transitions to a more sophisticated and complex market structure. EnDimensions and PWC recently transitioned to parallel operation of EnSuite© with the existing PWC settlement system to validate full operation and accuracy prior to transitioning to full live operations. EnDimensions CEO Jeff Chapman commented “It is always gratifying to work with a company that has a skilled and dedicated project team such as PWC. We are proud to have met our commitments and are looking forward to a long and mutually beneficial relationship with our friends at PWC.”

EnDimensions looks forward to supporting PWC in the transition to the new NTEM market rules and toward a thriving energy market that supports continued development of green energy resources and more efficient markets.

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